Consumer Research
When clients approach me with a business goal, I’m driven to identify the most effective methodology to understand their consumers and develop impactful marketing and advertising strategies.I’m well versed in a wide range of qual and quant methodologies including the following:
🗣️ In-depth interviews 🛍️ Shop-a-longs
🎯 Focus groups 📱 Mobile ethnographies
🌐 Social media analysis 🎥 Immersion sessions
🧑🤝🧑 Consumer panels 📝 Survey development
Report Writing
I turn consumer insights into meaningful stories through report writing. Whether through concise toplines, comprehensive reports, or engaging video highlight reels, I ensure that every finding is accurately and thoughtfully presented. My focus is on the people behind the data, emphasizing the significance of their perspectives. I also provide strategic recommendations that relate both research and business objectives, ensuring actionable outcomes.
Researcher, Strategist, Storyteller
Brand Strategy
With proficient understanding of consumer research, I craft effective strategies that drive brand success—whether for rebranding, innovation, or increasing awareness. My experience in developing creative briefs ensures that every strategy is aligned with business objectives and delivers actionable comms to your audience. It’s my goal to identify and understand:
🌟 Purpose and Mission 🎯 Target Audience
🛠️ Market Positioning 💬 Brand Messaging
🎨 Visual Identity 🛍️ Brand Experience
💎 Brand Equity 📣 Communication Channels
Project Management
I’ve managed various projects from start to finish, ensuring seamless execution from kickoff to final delivery. I’ve been about of every stage of the project lifecycle, including planning, coordination, and reporting. I’m familiar with utilizing tools like Monday.com and Asana to track project timelines, manage task completion, and facilitate team collaboration. I ensure that all deliverables meet deadlines and align with strategic goals.
Brands I've had the opportunity to work with
